Over the Dandruff

Thoughts we often overlook

4. By The Numbers

The most common way people give up their power is by thinking they don’t have any.”

— Alice Walker


The documentary film Miss Representation released an eight-minute trailer a couple of months ago that sheds light onto how women are being misrepresented by the media. The male gaze, introduced by Laura Mulvey, has been a consistent point of debate in the many different channels of media. In Ways of Seeing, John Berger states that, “Men look at Women. Women watch themselves being looked at.” This is a subject that deserves some thought and will be looked at in the next couple days.

For now, however, I wanted to transition to the eye-popping numbers presented at the beginning of the trailer:


American teenagers spend:

31 hours a week watching T.V.

17 hours a week listening to music

3 hours a week watching movies

4 hours a week reading magazines

10 hours a week online


That is a lot to take in.

These numbers add up to a total of 10 hours and 45 minutes of media consumption a day. These numbers validate the quote above.

In an interview in Miss Representation, Jackson Katz states that “People learn more from media than any other single source of information.”

WE, the brand thinkers and problem solvers, have the power to influence our generation and the generations to come.

WE create the future. Let’s do this.


October 10, 2011 - Posted by | Uncategorized

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