Over the Dandruff

Thoughts we often overlook

17. Personalizing Presents

You have to hand it to J.C. Penney. The clothing store, which is been reshaping its image for the last year, is set to launch their holiday campaign that revolves around the tag line “Who’s Your Santa?” This year, J.C. Penney is adding a personalized touch to the way we exchange presents during the holidays.

QR codes have been making appearances all over and have become a popular marketing tool. J.C.Penney has decided to get a little creative with the relatively new technology by introducing the “Santa Tag.”

After buying a gift from a J.C. Penney store, the shopper receives a “Santa Tag,” which has a QR code on it. The shopper can then scan the QR code and follow the instructions to record a personalized message for the person the gift is for, slap the “Santa Tag” on the present and send it off. Present receivers will be able to scan the code to see who the gift is from and then respond via the same QR code on the present.

I know, it’s a little sad. We are relying so much on technology these days that we can’t say thank you face to face or write a meaningful thank you note (which are sadly going out of style.) But it the digitally driven world we live in, this clever use for a QR code provides some personalization during the holidays that few believed could come from such a medium.

It will be interesting to see where QR codes go from here. Will they fall under the fad category or continue to adapt and innovate, allowing it to compete with other technologies such as Near Field Communication?

The “Santa Tags” will be available in J.C. Penney stores beginning Tuesday, Nov. 15.


November 14, 2011 - Posted by | Uncategorized

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