Over the Dandruff

Thoughts we often overlook

19. The Twitter Race

Twitter has become a wonderful tool to help brands interact with consumers and many of the smarter ones are taking advantage. This is a smart branding technique because it allows people to interact with the Citroen brand via real-time social networking, thus helping promote the brand. By providing a point of interest, winning a new DS5, Citroen is hoping to win over a larger audience.

Recently, Euro RSCG Amsterdam and Perfect Fools have collaborated to create “the world’s first Twitter Race” to help promote the launch of the Citroen DS5.

The race, set to take place on November 17, is a timed one-day tour around Amersfoort, Netherlands during which Tweeters will attempt to, “persuade the drivers to come to their location using the hash tag: #ds5race.”

The driver will be accompanied by a co-pilot who will direct the driver which way to go via the most persuasive tweet. A Facebook page, which features a countdown clock, will monitor the race with a live-feed camera in the DS5. At the end of the race, the driver will stop and hold up a sign with the most recent tweet on it and the first person to re-tweet the message wins the car.


Game on.


November 16, 2011 Posted by | Uncategorized | Leave a comment