Over the Dandruff

Thoughts we often overlook

Back in the Swing of Things

Hello all!

Well, after a six week hiatus I’m back to blogging. A lot has been happening during this Winter term. I have to say, this is the first time in a long time that I am truly interested in each class that I’m taking. While the three have varying themes (Curiosity for Strategists, Writing and Design Concepts, Strategic Communication Research Methods) they all serve to help prepare me for the Advertising Industry.

Throughout this term I will be learning a few things:

1) How an insatiably curious approach to life can lead me to becoming a better creative and a better strategist

2) The ability to conduct and analyze advertising research while developing a story from the results

3) An understanding of what goes into good advertising and how to go from strategy to execution without losing site of the Big Idea.

Lots of fun and interesting things on the horizon.

Oh yeah! Did I mention the University of Oregon Ad Society has a trip up to Portland to visit with the brilliant minds of Wieden+Kennedy.

Jealous? Yeah I’m pretty excited.

There is a lot learn and a lot of work to be done.

Onward we go.



January 24, 2012 - Posted by | Uncategorized

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